Tallahassee-Leon County Civic Center 505 West Pensacola Street Tallahassee, FL 32301
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Please join us For the TSAE Power Luncheon April 18, 2012 Tallahassee-Leon County Civic Center
Sponsored by: The Tallahassee-Leon County Civic Center
Topic:Meaningful Connections: The Integration of Social Outreach and Strategic Objectives Guest Speaker: Michael Winn, Digital Marketing Director, RB Oppenheim Associates; Chief Digital Officer, Digital Opps
Due to the rapid adoption of social media across every demographic and socioeconomic class, it is essential to ensure your organizational goals and social media activities are strategically aligned. This session will help you understand how to connect the social behaviors on the web today with your carefully crafted campaign messages and advance your organization’s objectives through social media.
Meet Michael Winn:
Michael Winn serves in a dual role as Digital Marketing Director at RB Oppenheim Associates (RBOA) and as Chief Digital Officer for RBOA’s integrated digital marketing division, Digital Opps. He is responsible for analyzing and maximizing all digital media public relations campaigns, corporate marketing objectives and web-based organizational branding initiatives for the agency’s clients. His role is to ensure that all current technologies, digital methodologies and search engine optimization strategies are leveraged to provide the highest level of success for RBOA’s clients.
Prior to joining RBOA, Michael was Owner and Senior Web Strategist at Catalyst Consultant Group, a Tallahassee-based digital media consulting firm that worked with clients such as The Proctor Automotive Group, Florida Commerce Credit Union, Lawton Chiles Foundation, American Advertising Federation Tallahassee, Lively Technical Center and the Florida Redevelopment Association. His consulting services included regional and statewide web-based marketing promotions, integrated database social media campaigns and search engine optimization strategies.
Michael’s senior-level management consulting experience with commercial brands such as Acura, Honda, General Motors and non-profit organizations like the United Way and the American Cancer Society serve as the foundation for his knowledge and expertise in maximizing complex digital campaigns.
Payment must be received 5 days in advance to receive early registration prices. Refunds will be given if canceled before noon 5 days in advance. No refunds thereafter. Reserved seats will be released at 11:55 for on-site registrations. If you need special accommodations, please call TSAE at least 5 days in advance. Individuals who fail to cancel reservations by noon 5 days prior to the luncheon will be billed. No shows also will be billed.
Tallahassee Society of Association Executives
Mailing Address: PO Box 1139 || Tallahassee || FL || 32302
1311 North Paul Russell Road || Tallahassee || FL || 32301
Phone: (850) 561-6124 || Fax: (850) 561-6164 www.tallysae.org ||firstname.lastname@example.org