2007-2009 Strategic Plan
CREATE THE PRODUCT
I. Fine-tune Roundtables
Goal: Create and publish mission statement for each Roundtable
Responsibility: Staff
Schedule: January 2007-March 2007
Resources: Roundtable Coordinators
Status: Completed. Mission statements have been posted on the TSAE website.
Goal: Meet with Roundtable Coordinators to discuss ideas and determine potential cross-topics.
Responsibility: Staff
Schedule: January 2008-March 2008
Resources: Roundtable Coordinators
Status: 2008: Working with Roundtable Coordinators on possible cross topics. 2007: Held 3 cross topic
roundtables.
Goal: Secure sponsorships for roundtables.
Responsibility: Staff
Schedule: Meeting Planners – all roundtables sponsored in 2007, ongoing.
Technology—half roundtables sponsored in 2008, ongoing.
CEO—half roundtables sponsored in 2009, ongoing.
Resources: Roundtable Coordinators, Board, sponsors.
Status: Confirmed 2008 Meeting Planner Roundtable Sponsors. Contacting potential 2008 Technology roundtable
sponsors.
Goal: Promote roundtables to members.
Responsibility: Staff
Schedule: January 2007-May 2007
Resources: Roundtable Coordinators, Marketing Committee, Publications & PR Committee, Strategic Development
Committee.
Status: 2008: Need to develop and implement marketing plan. 2007: Roundtable logo completed.
Goal: Promote roundtables to non-members.
Responsibility: Staff
Schedule: January 2007-May 2007
Resources: Roundtable Coordinators, Marketing Committee, Publications & PR Committee, Strategic
Development Committee.
Status: 2008: Need to develop and implement marketing plan. 2007: Roundtable logo completed.
II. Make Website More Useful and Relevant
Goal: Secure website company to design and implement new website.
Responsibility: Staff
Schedule: Recommendation to Board—March 2007
Resources: Website design/hosting companies.
Status: Company Secured; Design approved. Staff currently editing and linking pages and data.
Launch date: February 2008.
Goal: Provide on-line registration for all TSAE events.
Responsibility: Staff
Schedule: September 2007
Resources: Website design/hosting companies.
Status: Launch date: February 2008.
Goal: Secure sponsors for website.
Responsibility: Staff
Schedule: January 2008
Resources: Marketing Committee, Publications & PR Committee.
Status: Staff identifying and contacting potential sponsors.
Goal: Add listserves/discussion groups to website.
Responsibility: Staff
Schedule: September 2008
Resources: Website design/hosting companies.
Status: On schedule
GET SUPPORT
I. Bring CEO’s Into Process
Goal: Convey benefits of TSAE as a staff resource to CEO’s.
Responsibility: Staff
A. Project: Determine CEO’s to target.
Responsibility: Staff
Schedule: March 2007
Status: Completed. List of CEO’s to target has been created.
B. Project: Develop message and materials.
Responsibility: Staff; CEO/ED Project Sub-Committee
Schedule: July 2007
Resources: CEO/ED Project Sub-Committee; Strategic Development Committee.
Status: Drafts of materials are completed. Sub-committees are working on materials.
Graphic Visions is the designer.
C. Project: Create script and put together teams.
Responsibility: Staff; CEO/ED Project Sub-Committee
Schedule: October 2007
Resources: CEO/ED Project Sub-Committee; Strategic Development Committee
Status: Subcommittee is working on this part of the project.
D. Project: Schedule meetings with CEOs and Board Members.
Responsibility: Staff; CEO/ED Project Sub-Committee
Schedule: January 2008
Resources: Board Members; CEO/ED Project Sub-Committee; Strategic Development Committee
Status: Sub-committee is working on this part of the project.
SPREAD THE WORD
I. Members
Purpose: Increase visibility of TSAE as a member-driven organization.
Goal: Create marketing plan to implement purpose.
Responsibility: Staff; Marketing Committee
Schedule: December 2007
Resources: Strategic Development Committee; Publications/PR Committee; Leadership Committee;
Marketing Committee
Status: Need to review schedule.
Purpose: Educate current membership on TSAE’s benefits.
Goal: Create marking piece to implement purpose.
Responsibility: Staff; Marketing Committee
Schedule: December 2007
Resources: Strategic Development Committee; Publications/PR Committee; Leadership Committee;
Marketing Committee
Status: Need to review schedule.
Purpose: Increase overall membership to TSAE.
Goal: Create membership campaign.
Responsibility: Staff; Marketing Committee
Schedule: July 2007
Resources: Strategic Development Committee; Publications/PR Committee; Leadership Committee;
Marketing Committee
Status: Need to review schedule.
II. Sponsors
Goal: Create additional sponsorship opportunities.
Responsibility: Staff/Marketing Committee
Schedule: March 2007
Resources: Marketing Committee, Board Members, Sponsors; Publications and PR Committee
Status: Ongoing.
Goal: Create a sponsorship catalog.
Responsibility: Staff/Marketing Committee
Schedule: July 2007
Resources: Marketing Committee, Board Members, Sponsors; Publications and PR Committee
Status: Need to review schedule.
Goal: Increase sponsorship revenue.
Responsibility: Staff
Schedule: 5% by December 2008, 5 % by December 2009.
Resources: Marketing Committee; Board Members, Sponsors
III. Educational Institutions
Goal: Lend credibility to association management career path.
Responsibility: Staff
A. Project: Research establishing a college-level Certificate for Association Management.
Schedule: December 2008
Resources: Marketing Committee, Leadership Committee, Board Members, Educational Institutions
Status: Currently creating and building relationships with TCC and FSU.
Goal: Create a Student Membership category (requires by-laws change).
Responsibility: Staff
Schedule: Wording to Board May 2007 for membership vote October 2007
Resources: Marketing Task Force, Board Members, Educational Institutions
Status: Completed.
Goal: Increase student participation in TSAE events.
Responsibility: Staff
Schedule: January 2008 and on-going
Resources: Marketing Committee, Board Members, Educational Institutions
Status: Executive Director has been meeting with various student groups at FSU. Executive Director has also
been in contact with Bridget Elwell, Project Director with Economic & Workforce Development at TCC.
IV. Community
Goal: Increase Awareness of TSAE and association management.
Responsibility: Staff
Project A: Promote TSAE to the community through speaking opportunities, press releases, etc.
Schedule: Immediate and on-going
Resources: Marketing Committee, Publications and PR Committee, Board Members, Community Involvement
Committee; Leadership Committee
Status: Tallahassee Associations Week Proclamation by Mayor. Working with Karen Thurston Chavez, CAE
on ways to publicize TSAE. Additionally, Executive Director serves on Advisory Board for Keiser
University.
Goal: Allow TSAE members to promote themselves and organizations.
Responsibility: Staff
Project A: Post press release template on website for use by members.
Schedule: March 2007
Resources: Marketing Task Force, Board Members
Status: Completed. Press Release Template and information posted on TSAE website.
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